SloganMeter
SloganMeter
The SloganMeter is a standardised measurement tool designed to evaluate the impact of advertising slogans, regardless of whether print, radio, TV, cinema or on posters.
The SloganMeter answers the following questions:
- How well-known is your slogan in general?
- How well-known is your slogan compared to others?
- How does your slogan come across?
- Is your slogan directly associated with your brand?
- Is your slogan suitable for your brand?
Method:
The SloganMeter is regularly conducted as part of the IMAS Omnibus survey. Data is therefore based on a representative sample of 1,000 persons aged 16+. Apart from the standard breaks (gender, age, education, size of household, region, net monthly household income) we can also easily look in detail at your particular target group.
Your contact for SloganMeter is:
Niels Wettemann, Senior Project Manager Ad-hoc, Omnibus, SloganMeter
Phone: +49 (0)89/490 417-23
eMail:
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