PsychoMeter
PsychoMeter
The PsychoMeter method was developed by IMAS and is a standard measurement instrument for evaluating the impact and content of the classical advertising media (TV-spots, radio-spots, print adverts and posters). The PsychoMeter can be used in equal measure for both pre- and post-tests.
The main advantage of the PsychoMeter method lies in its ability to compare the impact, brand message learnt and motivation to buy with similar values gained for brands or competitor brands in previously tested advertisements. These measurements can be carried out for all spots, adverts and posters and also compared to benchmarks contained in the IMAS-datapool. At the moment we have results from
- 7.400 TV-spots
- 3.500 radio-spots
- 5.300 adverts and
- 2.300 posters
which can be analysed under various aspects as benchmarks and used as comparative values.
The multi-client aspect of these surveys means that the tests are extremely good value for money. Tests can usually be conducted whenever you choose, and the results are available within a few days.
Further information about the PsychoMeter test can be downloaded as a pdf-file. Or you contact one of our project managers below.
Dr. Gudrun Klupacek, Senior Project Manager TV, Radio
Phone: +49 (0)89/490 417-12
Mail:
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Irmtraud Seitz, Senior Project Manager Plakat, Print
Phone: +49 (0)89/490 417-16
Mail:
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