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BrandScope-Tracking
The Brandscope-Tracking is a strategic advertising and brand tracking tool developed by IMAS. It is not a standardised tool, but is instead tailored to client requirements.
- It covers both advertising and brand recall (in order to highlight the actual advertising reach and its branding qualities)
- It includes all types of media individually (TV, advertisements, radio, posters, direct-mail etc.)
- It measures not only advertising penetration but also the actual impact, as well as the influence of the advertisement on the brand
At the same time you gain the following information about your clients and their brands:
- what has been learnt about the product / product features
- what has changed regarding the image, or how have brand shares changed in terms of various image dimensions
- what changes have taken place with regard to preferences
- what is the relationship between advertising spend and the results. The relationship between input and output can thus be highlighted
- the positioning of your brand compared to those of the competition, thus offering a complete overview of the market
If you would like to find out more about Brandscope-Tracking, please find the contact details below.
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(only German)