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PreMeter
The PreMeter is a sophisticated pre-test that can naturally also be used as a post-test. It is suitable for all advertising media at all stages of development, whether as a concept, storyboard, audiomatic, animatic, finished spot, finished advert etc.
The PreMeter stands for sound advertising impact research on the basis of psychological insight about how consumers react to an advertising idea, what they are willing to accept and what they reject. It also analyses the complex relationship between consumers‘ thought and behaviour process.
The PreMeter sample is made up of 100 persons from a target group that is defined by the client. The test is conducted by means of Face-to-Face interviews in a studio, by means of a structured questionnaire. Advertising materials are shown to respondents in an isolated manner (out of context).
The PreMeter report answers the following questions:
- - Is the advertisement being noticed?
- Are repeat advertisements also of use, or do these have a reduced impact?
- On which part of the target group is the advert having the greatest impact?
- What does the target group think of the advertisement?
- What are the advertisement‘s implications for brand comprehension?
- Which aspects need emphasising in order to overcome reluctance?
- Which brand messages are being perceived by the target group?
- Are these (still) important?
- Are they being accepted and are they increasing affinity to the brand?
- Is the brand the “advertising hero”?
- Is the target group’s willingness to purchase increasing?
- What must be done in order to organise the advertising efficiently?
If you have any further questions or need additional information material, don’t hesitate to call us
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(only German)