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Research Areas
Advertising budget optimisation
Advertising research
Advertising tracking and success-rate-check
Aroma tests
Automotive industry
Awareness and image surveys
Child research
Commerce
Company research
Corporate image
Cosmetics
CSR (Corporate Social Responsibility)
Customer satisfaction surveys
DIY research
Economic climate research
Energy
Environment
Finance
Furnishing/lifestyle
Investment goods
IT and telecommunications
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Location analyses
Media research
Mobile telephony
Nutrition and foodstuffs
OTC research
Packaging tests
Personal hygiene
Pharmaceuticals
Political surveys
PR research
Research amongst the elderly
Slogan tests
Social marketing
Socio-political surveys
Sponsoring
Taste tests
Tourism, transport and leisure
Town and community research
U&A – usage and attitude surveys
VIP and testimonial research
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(only German)