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SloganMeter
The SloganMeter is a standardised measurement tool designed to evaluate the impact of advertising slogans, regardless of whether print, radio, TV, cinema or on posters.
The SloganMeter answers the following questions:
- - How well-known is your slogan in general?
- - How well-known is your slogan compared to others?
- - How does your slogan come across?
- - Is your slogan directly associated with your brand?
- - Is your slogan suitable for your brand?
Method:
The SloganMeter is regularly conducted as part of the IMAS Omnibus survey. Data is therefore based on a representative sample of 1,000 persons aged 16+. Apart from the standard breaks (gender, age, education, size of household, region, net monthly household income) we can also easily look in detail at your particular target group.
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(only German)