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Advertising Research
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PsychoMeter
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A standardised pre and post measurement tool, which measures the impact and acceptance of the four classic types of advertising (TV, radio, poster, print)..
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PromiMeter
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Measures the advertising value of celebrities for advertisments.
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SloganMeter
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How well is your slogan, or selling line,being accepted by consumers, and is it well-suited to your brand.
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PreMeter
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Standardised pre test instrument for storyboards and animatics, target-group specific.
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BrandScope Tracking
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Tracking instrument for your advertisments. How well is your advertisement functioning, and what kind of impact is it making on the brand?
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Budget-Rollma
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Budget optimissastion for your advertising expenditure.
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ComCheck
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Wie zufrieden sind die Bürger mit Ihrer Stadt oder Ihrer Gemeinde. How satisfied are citizens with their city or their village.
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Our tools hav a proven track-record in advertising research.
Please feel free to flick trough our different tools to get a impression of how we work, that you have the possibility to work more easily.
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Our tools have an excellent reputation with regular publications in w&v (“IMAS Test”) and Horizont (“Marken- und Kommunikationsbarometer”).
We have longterm experience - IMAS has been addressing the impact of advertising and communications for more than 30 years. Our research tools are “classics”, and have been continously developed. They are fast, flexible and well-priced.
Benchmarks containing data from thousands of tests are available.
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(only German)