Germany

Why IMAS ?

IMAS International is a full-service independent market Research institute in the heart of Europe. Our team of highly qualified staff conducts research projects in Germany and can co-ordinates international surveys around the globe.
Our strength is the ability to combine practice-oriented research with the utmost methodological precision, together with our flexibility.
Within the wide spectrum of demoscopic services offered, our advertising and communications research tools have a particularly high standing.

PsychoMeter is probably one of the most well-known and most sold advertising tests in Germany. To date, around 15.000 TV- and radio-spots, advertisements and posters have been tested with this tool.
With Brandscope-Tracking, IMAS offers its clients one of the very few international tools for monitoring the impact of advertising.
A whole range of further, innovative products such as RollMa, for optimising advertising budgets, PromiMeter, for evaluating testimonials or SloganMeter, which measures the effectiveness of advertising claims, round off our tools-offering that is aimed at optimising your advertising communication.

IMAS’s leading position in the field of advertising research in Germany is also well documented in the media:

- w&v, a leading German marketing magazine, has been publishing advertisement rankings based on our tests since 1994.
- n-tv, a news TV channel, has been broadcasting a monthly programme about the top TV-spots in the IMAS tests since August 2005.
- Horizont, a further leading marketing magazine, regularly publishes its “Kommunikationsbaromter”, showing the views of a representative sample of the German population with regard to branding and advertising.

Other reasons to work with us

-Your wish is our command, even with the most complicated of issues.
- We offer interpretations, highlight appropriate correlations and provide support on all marketing issues.
- As highly qualified marketing and communications experts we offer a holistic approach to your problems (look from above!) and simultaneously provide analysis and detailed answers to your specific research questions (see inside!).
- We provide only highly qualified project managers for survey design, analysis and reporting.
- We are flexible and fast: we will gladly comply with all short-term changes as well as special demands and wishes.
- We always deliver on time.